Keywords
Consumption practices 1 digital technologies 1 Ethnography 1 governance 1 Kenitra 1 location decision 1 medium-sized cities 1 Morroco 1 organization 1 participation. 1 Place attachment 1 place brand equity 1 Place marketing 1 Proximity 1 rationalization 1 residential attractiveness 1 territorial communication 1 territorial transformation 1 trust 1 urban identity 1 urban labels 1 website 1