Keywords
ambassadors 1 attractivity 1 brand 1 brand image 1 club 1 Consumption practices 1 creative quarters 1 creative workers 1 cultural facility or event 1 digital technologies 1 Ethnography 1 function 1 governance 1 identity 1 incorporation 1 Kenitra 1 legitimacy 1 location decision 1 medium-sized cities 1 mobilization 1 Morroco 1 Nantes 1 networks 1 organization 1 participation. 1 Place attachment 1 place brand equity 1 place marketing 1 Place marketing 1 Proximity 1 rationalization 1 reflexivity 1 residential attractiveness 1 structuring impact and effect 1 territorial communication 1 territorial transformation 1 territories 1 territory 1 territory. 1 trust 1 urban identity 1 urban labels 1 website 1